How do you pronounce 'LibraryH3lp'?

"Library Help"

LibraryH3lp started out as an effort to solve the problem of how to field real-time questions from patrons originating on the web, from IM, social networks, and SMS... and stay sane.  Forming a business was just a means to solve that problem, because no one else was doing it.  Accordingly, we didn't put a lot of effort into choosing a name and libraryhelp.com was owned by a domain squatter at the time (though we now own that domain).  

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